In order to find the best digital marketing agency, first, we must understand “what’s digital marketing”, “will digital marketing benefit your business” and answer the question “how do I have more leads for my business?” – that ought to be the purpose of any marketing.
What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the net, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it’s rather a complicated process to obtain right and to ensure that all your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be extremely beneficial.
Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a couple of years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day long, each day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking right up their mobile telephone or tablet. Digital marketing focuses on getting your information, services and products in front of people if they are looking online. The best digital agencies understand the buying process of your services and products and make sure that your information is prominent to the potential customer at the correct time. In the digital marketing world, the many stages of the buying process i.e. research, consideration and buy are called “micro-moments” and the most effective digital marketing agency will present the relevant information, service or product at the targeted amount of time in the buying process.
Whilst some digital marketing agencies may also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will focus on online marketing instead of “marketing companies” who commonly focus on TV, radio and print marketing.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be quite a fast, often instant, and reliable method of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage each of the digital advertising based on profits on return (ROI) ensuring the leads generated are in a cost which makes business sense and increases profit levels. Digital marketing will benefit your organization and answers the question “how do I have more leads for my business”?
Digital marketing, sometimes referred to as website marketing, can be broken down into a amount of important features and services:
Search engine optimisation, mostly abbreviated to “SEO”, may be the process of getting the website found on search engines like Google when people make a search relevant to your organization, services or products.
Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the keyphrases people use (also known as “keywords”) to find them in Google.
SEO requires experience and understanding of how Google reads your site. What messages and information you want Google to learn for a webpage or website and knowing where to place that information so se’s can find it. A good SEO company will have a proven history of ranking websites saturated in the search results.
SEO works best once the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is actually the “near me” phenomenon, which has seen a 150% growth within the last 12 months, where mobile phone users are adding “near me” with their search query i.e. “SEO Company near me”. Okinawa flat belly tonic These customers want to buy and buy from a local service or product supplier.
Although SEO can be a stand-alone service, it is most reliable when combined with PPC, social media marketing and reputation marketing. SEO can be the cornerstone of effective PPC, social media and reputation management campaigns.